Program

Getting Started

Valuing The Asset (That is You)

• Offering Options
• Professional Capabilities
• Career Achievements
• Working Resume

Isolating Unusual Attributes (Preferably Unique)

• Avocations / Personal Specialties
• Intellectual Property Assets
• Engaging Anecdotes

Central Developments (Define Your Product)

• The Single Document
• Product Specifications
• Professional Targets
• Potential Revenue Sources
• Your Working Network / Relationships
• Core Advisors

• Review Methods

Branding The Asset (YOU)

• Personal Branding
• Branding Models
• Key Phrases
• Speech / Pitch Points

Outreach (In Support of Value)

• Website Development
• Securing Endorsements
• Media Relations
• Press List
• Press Release

Calendar / Sequence (Timing)

• Development Calendar

Glossary

Supporting Information

• About SVU
• About TRG